Led strategic business development and wholesale expansion, securing partnerships with key retailers, negotiating favorable terms, and optimizing product placement to drive revenue growth.

Cultivated and managed high-value relationships with investors, stylists, and industry stakeholders, ensuring long-term engagement and brand advocacy.

Developed and executed a strategic gifting and brand advocacy program, strengthening relationships with key influencers, customers, and partners to enhance brand visibility and loyalty.

Conducting literature reviews on video games, (digital) fashion, and identity (with a focus on notions of Queerness and internationality).

Engaging in research with participants, including recruitment, interviews and gaming interviews (in-person and/or via zoom), as well as workshops.

Conducting autoethnographies and textual analyses of gender, fashion and performance in specific video games to be used in studies proposed to upcoming peer-reviewed journals.

Managed PR team to coordinate logistics and execute strategic event communications, focusing on media engagement, which enhanced brand visibility and ensured cohesive team collaboration, resulting in high attendee satisfaction and positive media coverage.

Negotiated and secured hair and makeup sponsorships to support model preparation, which reduced event costs while boosting model presentation quality, which contributed to a polished and professional event image.

Developed and maintained a targeted guest list, personally managing invitation outreach and guest check-in, achieving a high guest turnout, with seamless entry and an engaged audience, fostering a positive brand impression and valuable networking.

Lead reach out to and build relationships with art collectors, buyers, and curators to increase sales and introduce our artsist to a wider audience.

Developed press release and communicated with media to ensure coverage of art shows and secured several outlets.

Maintained a targeted guest list, personally managing invitation outreach achieving a high guest turnout, with seamless entry and an engaged audience, fostering a positive brand impression and valuable networking.

Managed BOH team to deliver smooth backstage operations. Liaised with hair, makeup, and production leads to maintain smooth flow of models and supplies, including personally overseeing talent.

Facilitated fittings and quick changes of models, before and during the fashion show which ensured models arrived to the runway on time and minimized garment malfunctions.

Optimized backstage space by working with styling team and designers to properly label, steam, and hang garments which guaranteed proper program flow and ease of movement.

Involved in planning of brand partnership events, pop-ups, and showrooms, ensuring operational success.

Secured sponsors and conducted brand outreach digitally and through trade shows which increased brand acquisition. 

Managed the organization and preparation of all garments, ensuring seamless access and readiness for the production team. I actively supported talent dressing, maintaining high standards of presentation, and created detailed sitting sheets to optimize the shoot's flow.

Coordinated incoming deliveries, overseeing the timely arrival of key items, and provided critical styling assistance to align with the creative vision, contributing to the overall success of the shoot. description

Ensured accurate cataloguing of incoming luxury consignment goods including sizing, quality, authentication, and condition through creating merchandising spreadsheets.

Facilitated product shifts to Shopify including adding relevant tags and SEO techniques which created an accurate and consistent online shopping experience for customers.

Created collection pages consisting of curated garments for selected themes which were used on the Dora Maar website as inspiration and engagement for online shoppers.